Giselle Stella

I’m Ally Davis, Founder & CEO of Giselle Stella—a jewelry brand built to uplift, empower, and serve. After 20 years in the jewelry industry, I launched this Black woman-owned business to challenge the idea that luxury has to come with a high price tag. Our pieces are hypoallergenic, water-resistant, tarnish-free, and thoughtfully designed for real women living full lives. Named after my daughter, Giselle Stella is a brand rooted in faith, family, and the belief that beauty—inside and out—deserves to be celebrated. Our mission is to make luxury accessible while creating community through storytelling, shared experiences, and purpose-driven design. We exist to serve women who value authenticity, excellence, and connection. By joining the BWNJ network, I hope to collaborate with like-minded women who are passionate about building legacy, lifting others, and doing meaningful work that lasts.